Friday, November 4, 2011

The Indian Obsession With Fair Skin



                                     
                       Indians in my opinion are exceptionally racists and discriminating in their conduct.We discriminate on the basis of caste,creed,status,region.Yet we are one of the capacious campaigners of non discrimination.Color bias in our country is startling,most nationals in our country are obsessed with fair skin and covet light skin.The infatuation with fair skin is discernible with the "How to become fairer" fairness creams advertisements.The companies manufacturing and marketing fairness creams in India have witnessed a consistent growth which bears the testimony to our obsession.Girls in India are especially bonked with this malady,many cosmetologists have begun to term this 'Snow White syndrome'.It's a opprobrium for a girl if she is not fair.She is  often mocked and looked down .It's really an unfortunate development in a country where most people are genetically brown-skinned – but resent their skin color. 


                  The fairness cream companies have belligerently advertised this craze.Skin color discrimination is emanating as a big social quagmire in India.As a result of this amplifying aversion for dark skin many teenagers are developing inferiority complex.It is exceedingly lamentable to deponent that when phenomenal social transformation is taking place in our country on one side,we are cultivating this obsession for fair skin and animosity for dark skin on the other.All the more disappointing to see those becoming campaigners of such malady whom a hefty population of our country regards as their role models.
                                                             
                                                         
                                                                 Shahrukh khan endorsing a men's fairness cream


                                                                               

                                                                    "Asin endorsing fairever fairness cream"

                        The fairness cream advertisers portray girls securing good jobs, securing the love of handsome men – because of using their fairness creams.This malady is not just restricted to women in India , Indian men have also developed this obsession for fair skin.

                        Are you daunted by dark skin?

            My old days:Reflections on my teenage encounters


                  I was not dark initially,but when i entered my teenage due to biological changes especially after puberty i suffered from anemia.As a result of which my skin color grew dark.Initially i didn't bother much till the time one of my aunt made me apprehend how grotesque i looked just because of my skin color.I still remember her nicknames she gave me.It started bothering me,i developed an inferiority complex and coveted light skin.Many of my peers also mocked my skin color in a concealed manner .Years passed and i recouped from my ailment,and thankfully repossessed my original skin color,but lamentably the scars of those ugly tags are still preserved in my mind.Sometimes i am petrified by the very thought that what if i had to take all those comments for my lifetime.When ruminating about my fears i think about those thousands of people in our country who are persistently facing  this humiliation and discrimination.

                  At last i would like to state that we just claim to be Indians,but India and its attributes no more  appeal to us.We are obsessed with everything alien to our country be it culture,food,language and skin color.